Due to the high competition in the pharmacy business, pharmacies are willing to come up with any strategies to steal each other's patients. Even if that is for the price of losing some money initially, or permanently for that matter. Sounds crazy, doesn't it? The most common strategy now a days is issuing coupons for transferring prescriptions. The best deal I have seen so far is getting a gift card worth $30 for every prescription you transfer from another pharmacy to their store. That means, if you transfer 5 prescriptions, you make a grand total of $150. Not bad at all!!
Of course, where money is to be made, people become creative. I have seen people have their prescriptions called to a pharmacy they have never been to so that they can transfer it to get the coupons. I have also seen people transfering their prescriptions back and forth from one pharmacy to another. Can you blame them?
So what does that mean to the pharmacists working in busy stores? In one word, "PAIN". Transferring prescriptions is a relatively lengthy process. First of all, the technician needs to obtain some information on the prescription the patient wants to transfer. Then, the pharmacist needs to call the other pharmacy. After being on hold for a while, the pharmacist finally obtains all the information of the transferee's prescription, such as the direction, first and last refill, all prescriber's information, prescription number and name of the other pharmacist he talked to. Then, all this information needs to be entered in the system. Trust me, it takes time.
It is one thing to transfer a prescription for a legitimate reason, such as if you have moved to a new area, or if one pharmacy does not take a particular insurance. It is another thing to keep transferring prescriptions back and forth, since you would like to make some easy money by abusing the system. Just a few days ago, a very aggressive customer called me and asked me to call her doctor to get her a new prescription. Of course, dear doctors do not bother calling the pharmacies any more, and simply ask their patients to have their pharmacies call them. She then called back in one hour to check on the status of her new prescription. As I explained to her that I had already faxed her doctor a request, she screamed at me "Why don't you also call my doctor." So I called her doctor as well, as she demanded. I finally got her the prescription; entered it in the system; filled it and had it ready for pick up. Shortly after, my technician transfered me a phone call from another pharmacy. Of course, that was another pharmacy calling to transfer the same prescription I had just spent so much time to get ready for my brilliant patient. I told the other pharmacist, "But I just got this new prescription for my patient, and it is ready on the shelf for her." She answered proudly, "But she has our coupon."
You will be the judge. Is it really fair or right to go this far? Have one pharmacy get a brand new prescription for you, so you could transfer it and cash your coupon? At least, if you want your pharmacist to help you in your new business of cashing coupons, don't be too pushy. Give her some time to first take care of more urgent prescriptions, and she eventually will take care of your business too.